Google Pixel 11 series review: Is the magic fading?

Google's approach to making smartphones has changed a lot over the years.

It started with Nexus phones aimed at the tinkerer and enthusiast niche back when there were countless companies making smartphones.

Today, there are far fewer, and Google's hyper-polished Pixel lineup is seeing less competition and higher sales.

So maybe Google thinks it can just keep doing what works.

The new Pixel 11 series is Google's most refined yet, featuring sleek designs, smart software, and incredible screens.

They're also rather boring.

Google made precious few hardware changes in its 2026 phones, shaving off a fraction of a millimeter here and dropping a gram there.

The design language has been the same now for three generations, all while prices continue to inch upward.

And this year, Google's hardware has actually regressed in a few key areas.

Despite that, the Pixel 11 phones aren't bad—they're some of the best 2026 has to offer.

But it feels like Google is forgetting that it's not just competing against Apple and Samsung.

It also has to compete against the Pixels of yesteryear.

The same old (but great) design Just like last year's Pixel 10 series , Google's 2026 lineup includes three flat phones and one foldable.

The flat Pixels are the same size, and even side-by-side, it's hard to tell them apart from their predecessors.