Sarah Spain says WNBA players need ‘real media,’ but that sounds more like league-approved PR

Sarah Spain thinks the WNBA should steer its players toward what she calls "real media." That’s a PR job.

Not a journalism job.

MEGAN RAPINOE CALLS ON TRADITIONAL WNBA MEDIA TO BE REPLACED WITH THOSE WHO ‘UNDERSTAND QUEER CULTURE’ On a recent episode of her podcast, Spain said she wants the league to keep setting up relationships with "the real media" that covers the WNBA "in a fair way." Her definition of fair is pretty clear.

Players trust the outlet, the outlet helps build their brands and the WNBA helps make the relationship happen.

She’s laying out a league-approved list of "reporters" players are supposed to trust.

The people who don’t make it? Spain threw them in with "a rando" on the internet spreading "bulls---." And, by the way, Spain’s already inside the system she wants the league to grow.

Spain's podcast has recently featured Connecticut Sun assistant coach Roneeka Hodges, Golden State Valkyries guard Veronica Burton, Seattle Storm players Dominique Malonga and Awa Fam, WNBA legends Cheryl Swoopes and Ticha Penicheiro, and former WNBA president Donna Orender.

Spain has the access and she calls that fair coverage.

Then she says the WNBA should help its players find more outlets like hers.

That's convenient, huh? The WNBA has publicists, marketers, agents, sponsors and social media teams to build brands.

It doesn't need to turn reporters into another arm of that operation.

Spain’s preferred media setup is already taking shape in the WNBA.

I know because the teams have put it in writing.

The Atlanta Dream denied an OutKick credential request for its Aug.