Why becoming a LinkedIn lunatic might save your career
Getty Images; Tyler Le/BI As the pressure to post on LinkedIn grows, more workers are flinging themselves into the breaches of Professional Posting, without the training on how to post.
Some are using AI to guide them through writer's block, and some are getting flagged for sounding like AI slop.
In an employers' market, where people step on the job hunt treadmill and find it much harder to get off, LinkedIn can no longer serve only as an online résumé page and Easy Apply job portal.
It's a networking necessity — not just for people when they're on the hunt for jobs, but for any who could face layoffs and land back in the applicant pool.
It can also land you in hot water quickly.
Patrick works in sales, but dabbles in real estate as a side hustle, and like any good hustler, he advertised his realtor qualifications and a newsletter he started on LinkedIn.
This summer, Patrick, whose full name I'm omitting to protect his job, tells me a manager requested he brand his LinkedIn page more toward his company work at his 9 to 5.
He says this pressure came as he learned through the company grapevine that the CEO raised concerns that he may be splitting his work time.
He wasn't keeping his second gig a secret, but the interaction "did make me think a lot more about how I choose to present that to my company," he says, and he's less likely to post about outside work on LinkedIn now.
"You putting your head down and building a network at a company, and then hoping that same network would help you get your next job, is super short-sighted," says J.T.
O'Donnell, founder of career coaching platform Work It Daily.
Job security and tenure have dropped.
O'Donnell says recruiters have moved from "loud" hiring, when they would post and share roles on platforms like LinkedIn and let the applicants roll in, to "quiet" hiring , where they may never advertise a job but will scour LinkedIn for candidates.
The more people post about their own accomplishments and expertise, the more likely they are to be discovered.
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