NBC’s ‘Who Do You Think You Are?’ Partner Ancestry.com Drops DNA Kit Prices for Labor Day

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Ancestry is hoping to win over prospective family history tracers with its 2026 Labor Day Deals. The genealogy company is offering up to 78 percent off its AncestryDNA kits, giving customers a chance to explore where they come from for less.

Fans of Finding Your Roots and Who Do You Think You Are? have watched stars like Viola Davis, Sarah Jessica Parker, Lisa Kudrow and Kerry Washington uncover remarkable stories from their past, like what corners of the world their ancestors hailed from. With these Labor Day deals, you too can learn about the origins of your family as well as your unique DNA story by joining a network of over 25 million people. Related Stories Lifestyle The Best Tinted Sunscreens to Achieve Off-Duty (UV-Protected) Beauty Lifestyle Parke's Viral Sweatshirt Gets a Dose of School Spirit in Brand's Debut Collegiate Collection