Dance Up & Comer of the Month Tiffany Day Turned Her Worst-Streamed Song Into Her Biggest Hit

Tiffany Day made a deal with herself.

While on tour last year, her drummer’s wife had lent Day her Dyson Airwrap, the six-in-one hairstyling tool that retails for a hefty $650.

Day wanted one too.

“I told myself, ‘You can’t just buy that Airwrap; you have to earn it,'” Day says.

“Earning it for me was posting on TikTok for 30 days in a row.

I told myself that it didn’t even matter how the content did.

I didn’t care about the numbers.

I just cared about the fact that I did it for 30 days.” The motive behind this plan wasn’t just elevating her haircare routine.

“The truth is,” she continues, “I was on the phone with my manager before those 30 days and was really crashing out, because I had just released ‘American Girl.’ I loved that song, but when I released it, it was the worst streaming debut in the history of my career.

The engagement was so bad that I just felt embarrassed.” Her manager, Sammy Seaver of Mutual Friends, talked Day through it, telling her that she’d never really treated social media like a real job.

She’d often post a few days in a row, then abandon the pursuit.

This time, they decided, she’d treat the task like a real nine-to-five.

Day sat down, made a social calendar, and executed the plan.

By the end of the month she’d gotten 50,000 new TikTok followers and multiple label deal offers.