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How GoPro went from viral camera sensation to a victim of smartphone ubiquity

MarketWatch · September 2, 2026 at 4:57 PM

How GoPro went from viral camera sensation to a victim of smartphone ubiquity

Advancements in smartphone technology have made GoPro cameras irrelevant to “anyone beyond hardcore sports enthusiasts or professional creators,” one analyst says.

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How GoPro went from viral camera sensation to a victim of smartphone ubiquity

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