Def Jam cofounder Rick Rubin says AI art's creativity is in the prompt

Def Jam cofounder Rick Rubin said that prompting AI has something in common with how great artists have long brought their visions to life.

Georgiana Dallas/WWE via Getty Images Rick Rubin says AI could give more people a way to make art, even if they lack traditional artistic skills.

The Def Jam cofounder said the final product is only a small part of the creative process.

Rubin compared prompting AI to the way artists and Hollywood greats have long brought their visions to life.

Def Jam cofounder Rick Rubin said he sees AI as a tool that could help people who don't consider themselves artists make art, including those who can't draw or play instruments.

On Monday's episode of " Diary of a CEO ," Rubin shared his thoughts on the role of human creativity in AI art and how prompting fits into the creative process.

"I don't have any talent.

I have no way to express my creativity.

But I could talk to the AI, and maybe I could prompt the AI into making something beautiful, through iteration and prompting," Rubin told podcast host Steven Bartlett .

He said AI could enable more people to be creative, calling it "a beautiful thing." However, the finished work, or even the process of making something, is only a small part of what creativity is, Rubin said.

"The things that we make are the reminders that we're creative.

They're just the output.

The real creativity is the idea that allows this thing to be made," Rubin said.

The record producer drew parallels between prompting AI and the storyboarding process used by filmmakers such as Alfred Hitchcock and Wes Anderson , who plan their films frame by frame before working with actors to execute their ideas.