Silicon Valley employees are flexing their limited-edition customized Swiss watches
The Tudor Pelagos model was used by Google for their custom employee watches.
Bloomberg/Getty Images Tech workers are showing off rare watches customized for their companies.
Employees at OpenAI, Uber, and Palantir all flexed their limited-run Tudor watches on X this week.
Watches from Tudor, a Swiss brand, tend to retail for around $4,500.
Some Silicon Valley workers are taking their résumés off LinkedIn and putting them on their wrists, showing off rare, customized watches from Swiss manufacturer Tudor.
The latest round of wrist-flexing began when a post highlighting custom watches made for Googlers circulated on Monday.
The post attracted other tech workers sharing their own customized timepieces.
Boris Power, OpenAI's head of applied research, responded with a picture of the custom OpenAI version, complete with the phrase "Good Research Takes Time," engraved on the back.
There’s a custom OpenAI branded one, roughly doubly rare! (400 watches made) https://t.co/kYCkhdsgzv pic.twitter.com/c4sMCRc4YM — Boris Power (@BorisMPower) August 18, 2026 Eliano Younes, Palantir's strategic engagement head, jumped in to note that some of the data giant's staff got customized Tudors, saying they were a limited run of 468.
The watch face in the image shared by Younes features an inconspicuously small Palantir logo.
227/468 pic.twitter.com/Tw1SQsThuS — Eliano A Younes (@eliano) August 17, 2026 Uber software engineer Alex Feng also posted Uber's custom model.
The caseback is marked '1/100,' indicating it is the first watch in a limited run of 100.
Sebastian Speier, a former Instagram employee who now works for Perplexity, also shared a picture of a customized watch.
Nate Lorenzen, who worked at Facebook for six years, said employees had custom watches made while he was at the company, adding that he was "dumb to not buy every single one of these.
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