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Jemima Kirke on Her Marc Jacobs Campaign, Fashion Week Chaos and Why Jessa’s Style in ‘Girls’ ‘Doesn’t Appeal’ to Her

Variety ·
Jemima Kirke on Her Marc Jacobs Campaign, Fashion Week Chaos and Why Jessa’s Style in ‘Girls’ ‘Doesn’t Appeal’ to Her

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For its Fall 2026 campaign, the fashion house enlisted Jemima Kirke and Rowan Blanchard to star in “The Swap,” a scripted micro-drama that turns an accidental handbag mix-up into a chase across New York City. Playwright and actor Jeremy O. Harris also makes a cameo.

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