How Nutella maker Ferrero is spending billions to build a candy empire in America
We went behind the scenes to see how Ferrero, an Italian company is building a confectionery empire in the US, from spending billions on buying iconic American brands, to investing in new factories and an R&D lab, and even creating a new Nutella flavor specifically for Americans.
We went behind the scenes to see how Ferrero, an Italian company is building a confectionery empire in the US, from spending billions on buying iconic American brands, to investing in new factories and an R&D lab, and even creating a new Nutella flavor specifically for Americans.
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