A couple turned a blog into a 7-figure business in 8 years. They explain 4 ways to make money online.

Kelan and Brittany Kline are the co-creators of The Savvy Couple.

Kelan and Brittany Kline Kelan and Brittany Kline started a money blog, The Savvy Couple, in 2016.

By 2023, their online business was bringing in $1.3 million.

The Klines have used four strategies to make money online, including display ads and digital products.

The 9-to-5 lifestyle never quite suited Kelan Kline.

His first job out of college in 2012 was in insurance sales and involved cold calling.

"It lasted about two weeks," he told Business Insider.

Quick corporate stints became "kind of a recurring story for me." He cycled through several jobs before becoming a jail deputy in Rochester, New York.

By 2016, he and his wife, Brittany, were newly married, had bought a starter home, and were paying down roughly $40,000 in student-loan debt.

"There was a lot of financial burden on us," he said.

Plus, they wanted more control over their time.

The couple started looking into businesses that could eventually replace their salaries.

They landed on a personal finance blog partly because the startup costs were minimal: they launched The Savvy Couple with a web-hosting plan that cost $2.95 a month.

The potential upside also appealed to Kelan.