Moonbug Entertainment Launches Full-Service Music Company to Help Children’s Artists Grow Their Audiences

Moonbug Entertainment, the company behind children’s brands like Cocomelon and Blippi, has unveiled a new music company designed to help children’s and family music artists, creators and studios grow their businesses, the company tells Billboard .

Dubbed Big Feelings Music, the new company will provide access to content investment and funding; music and video distribution; music publishing administration and rights management; marketing, playlist strategy and audience development; YouTube growth and monetization, including tools to help unlock incremental revenue; access to Moonbug’s global YouTube network to further expand reach and opportunities; and creative collaborations with Moonbug brands.

Additionally, partners will enjoy opportunities to tap into Moonbug’s wider business, including consumer products, live experiences, gaming and brand partnerships.

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Video consumption for children’s music is also robust; according to Luminate, CoComelon’s “Wheels on the Bus” was the most streamed music video of 2025 with more than 2 billion on-demand video streams.

However, the release adds, “Despite that scale, the category remains comparatively underinvested in by major music companies and platforms.” Courtesy Image “At the same time, a new generation of children’s artists, creators and studios has built passionate audiences online,” the release continues.

“Many still lack the distribution, music publishing capabilities, platform relationships and investment needed to reach families at scale.” Big Feeling Music’s roster at launch includes both established and developing artists and brands, including Snoop Dogg ‘s Doggyland (which recently collaborated with Blippi), English Tree TV, Baby Bandstand, Badanamu, Bob Zoom, Lotty Friends, Mooseclumps and more.

“We’ve seen firsthand the challenges artists, creators and studios can face in turning dedicated audiences into sustainable businesses,” said Jon Benoy , managing director of platforms and music at Moonbug Entertainment, in a statement.

“We’ve spent years building the distribution, music publishing, video and platform infrastructure behind franchises like CoComelon and Blippi.