MrBeast is laying the groundwork for wearables under the 'Beast Brand' name
Jimmy Donaldson, a.k.a.
MrBeast, has aligned himself with sports and fitness themes over the years.
Logan Riely/NBAE via Getty Images Would you or your kids buy a MrBeast-branded activity tracker to wear on your wrist? MrBeast filed a trademark application for "Beast Band." It mentions "wearable activity trackers" and smartwatch bands.
MrBeast may be looking to take his brand further into the offline world.
The YouTuber Jimmy Donaldson's company, Beast Holdings, filed a trademark application Monday for Beast Band, paving the way for branching into wearable fitness products.
It identified Beast Band as "Bands for wearable activity trackers; Smartwatch bands; Wearable activity trackers." The application was filed on an "intent to use" basis, which typically means the applicant has a bona fide intent to launch such services, said Josh Gerben, a trademark attorney whose firm's clients include entrepreneurs, celebrities, and pro athletes, and who spotted the filing.
He isn't involved with MrBeast, whose company didn't comment for this story.
Fitness wearables would be in line with the company's push to branch out to businesses that don't require Donaldson's day-to-day involvement or on-screen presence, like mobile phone and financial services.
Beast Industries has eyed health and wellness products over the years.
An investor deck shared in 2025 indicated health and wellness products were on the road map for 2025, with the company seeing an opportunity to make nutrition products like vitamins and protein powder, while targeting Gen Z and Gen Alpha with personal care products like soap and lotion in 2026.
As with other products he's eyed in the past, like podcasts and NFTs, some of these proposals may not make it to market.
Health and fitness have shown up as a theme in MrBeast's content over the years, often in the context of his physical challenge videos.
A 2025 YouTube video viewed 278 million times had him challenging a man to lose 100 pounds in a year for $250,000.
He also has a YouTube sports channel that posts boxing and MMA content.
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