The secret list that tells scammers you're an easy target
Somewhere in a marketing database, something you did years ago could still be helping a company decide what you might respond to next.
Maybe you entered a sweepstakes or signed up for a business seminar.
That kind of response can become valuable data.
Federal court records show just how far that can go.
In a case involving data broker Epsilon Data Management, employees had a name for people targeted by certain solicitations: "opportunity seekers." Those opportunity seeker lists became especially valuable when they reached people running fraud schemes.
And as you'll see, the idea of sorting people based on what they are likely to respond to has not disappeared.
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HOW SWEEPSTAKES ENTRY DATA CAN REACH SCAMMERS "Opportunity seeker" sounds like harmless marketing jargon.
But in the Epsilon case, the Department of Justice (DOJ) showed how that label was being used inside a business unit that worked with fraudulent clients.
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