Apple’s HomeView ad is confusing to everyone except parents

Nothing like a little family togetherness in the morning. | Image: Apple Apple's ad introducing its new HomeView smart display is a little unusual.

It's fast-paced and unruly, depicting a family of five as they rush through the morning routine.

There's yelling and mess, misplaced keys and discarded eggshells.

Apple's typical vibe is clean, simple, orderly; this commercial is chaos.

But the spot has parents - those with teen children in particular - feeling seen.

I'll admit that it stressed me out the first time I watched it, too.

Mornings getting my five-year-old out the door are a special breed of chaos, and usually culminate in us playing whatever ad-libbed game will get him to put his shoes on.

But it's not … Read the full story at The Verge.