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Business

European soccer body UEFA ties financial future to US agency Relevent in 2nd rights sales deal

ABC News Money · October 13, 2026 at 3:34 PM

European soccer body UEFA ties financial future to US agency Relevent in 2nd rights sales deal

European soccer body UEFA has tied more of its financial future to U.S. marketing agency Relevent by signing a national-team competitions exclusive sales deal from 2028 to 2036

Read the full article on ABC News Money ›

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