Despite having a net worth of $400 million, Kevin O’Leary still shops at Walmart for $29 jeans: ‘I’m always looking for a great deal’

With an estimated net worth of $400 million, Kevin O’Leary could afford to never cook, clean, or grocery shop for himself ever again.

But the Canadian businessman and Shark Tank investor isn’t one to pass up financial savings—no matter how small.

“I’m always looking for a great deal, that’s why I’m in Walmart,” he said in a recent Instagram video .

“You know those fantastic black jeans I’m always wearing? That’s right—Walmart special, 29 smackaroos.

That’s how you save dough.” The 72-year-old added that his wife sent him to the store to buy some essentials, including batteries, butter, paper towels, and OxiClean laundry spray.

But O’Leary wasn’t about to waste the opportunity to hunt for a saved buck.

“I want to save dough when it comes to paper towels.

Check it out.

Bounty—12+ rolls is like 18 small rolls—I’m going plus,” he said with a smirk.

O’Leary, who owns multimillion-dollar homes in Florida, Massachusetts, and Toronto, has made the point to shop at Walmart on numerous occasions—long arguing that there’s no reason to pay more for everyday essentials when a cheaper option will do.

Plus, as O’Leary sees it, there’s no guarantee the money you spend today will still be there when you need it.

“I hate wasting money,” O’Leary told CNBC in 2021 after a Walmart run went viral.

“I just don’t get why you would do that.

It’s so hard to make it in the first place.” From Warren Buffett to Scale AI’s Lucy Guo—even billionaires still look for ways to save O’Leary is not alone among the ultrawealthy in keeping a frugal streak.