3 major ways creators are getting burned by AI

Content creators like Hank Green and Cliff Tan have been scolded by fans for using or promoting AI.

Monica Schipper/Rob Kim/Getty Images.

Influencers are getting roasted for using or promoting artificial intelligence.

AI is deeply polarizing, and using it carries reputational risks for content creators.

Even creators who are trying to steer clear of AI sometimes get swept up in the controversy.

Being a content creator in the age of AI means navigating a minefield of reputational risks.

Using or simply talking about AI in the wrong way can spark internet backlash, never mind doing a promotional post for an AI company.

Artificial intelligence is highly polarizing, and the backlash against the tech has been ramping up recently.

Many factors have contributed to the negative vibes, from unpopular data centers to fears about job displacement and AI-induced price hikes on tech products like video game consoles.

In the particular case of video platforms, AI slop has flooded social feeds with low-quality videos and misinformation, irking some viewers.

In this environment, creators like Hank Green and Cliff Tan have recently faced criticism from their audiences for their associations with AI.

There are three main ways creators have been getting raked over the coals about AI in recent weeks.

Here they are: 1.

Promoting an AI company The easiest way for a creator to draw criticism around AI is to post promotional content on behalf of an LLM company or AI firm.