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I'm an influencer, mother of 3, and the founder of 'The Skinny Confidential.' Here's a day in my life in Austin.

Business Insider ·
I'm an influencer, mother of 3, and the founder of 'The Skinny Confidential.' Here's a day in my life in Austin.

Lauryn Bosstick.

The Skinny Confidential This as-told-to essay is based on a conversation with Lauryn Bosstick , the 40-year-old founder and CEO of The Skinny Confidential, based in Austin.

It's been edited for length and clarity.

Before founding The Skinny Confidential , I was bartending five to six nights a week while in college full-time.

I also taught Pure Barre and Pilates.

I was doing what you were "supposed" to do, but it wasn't lighting me up.

I was beating to the tune of what society told me I should do, and I felt incredibly entrepreneurial yet didn't know what to do.

I started The Skinny Confidential as a lifestyle blog in 2011, in my junior year of college.

From the beginning, I saw it as a brand.

It was a place to share what I was genuinely curious about, from beauty to relationships and routines, but I was just as curious about other people and their habits.

Bosstick.

Jeff Jones Photo I worked on it seven days a week for three years before I made a dime.

I was focused entirely on building trust with the audience.

Monetization came later through ads.

Read the full article on Business Insider ›

5News aggregated this summary from the outlet’s public feed. The full article, with all the context, is on www.businessinsider.com — the content belongs to Business Insider.

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