One of golf's biggest YouTube channels is under fire over claims one of its ads glorified violence against women

Garrett Clark, one of the cofounders of Good Good, featured prominently in the promotional video.

Mike Mulholland/Getty Images Golf media brand Good Good Golf faced backlash over an ad that some said glorified violence against women.

The ad, part of a partnership with Callaway, featured a golfer shoving a woman to the ground.

Good Good and Callaway both apologized for the video, which was deleted soon after its publication.

Good Good Golf, one of the biggest golf YouTube channels and new media brands, is facing backlash after claims that an ad it released glorified violence against women.

Last week, Good Good, a collective of social media creators and golfers, launched a collaboration with the golf equipment giant Callaway featuring a limited-edition driver and balls branded with Good Good's logo.

To promote the collab, Good Good — which has 2.3 million YouTube subscribers — on Friday released a 56-second ad that begins with one of its female members, Alexis Miestowski, reaching into a golf bag to take out the limited-edition driver.

As she reaches for the club, one of the group's cofounders, Garrett Clark, runs toward her and shoves her to the ground.

He then stands over her and says, "Do not touch my new driver," before picking it up himself and hitting a shot.

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The ad swiftly drew backlash, with thousands of negative comments across social media platforms.

In many of those comments, people said the video made light of violence against women.

Many of Clark's recent Instagram posts have been flooded with comments criticizing the ad.

One prominent golfing account on X called the video the "worst golf club ad ever made," adding: "What in the world were they thinking?" Nicole Rae, a senior social media director at golf media brand Skratch, said the video "endorses violence against women in the scariest and most threatening way." "This is a horrible look for them and for Callaway.