Dolly Parton Had the Second-Most Streams of Any Artist on the Day of Her Death

Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention.

Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip.

This week: The legendary late Dolly Parton’s catalog experiences a truly jaw-dropping spike from a nation in mourning, while “Training Season” may be both ending and beginning for Dua Lipa and another rapper capitalizes on a perpetually viral Tove Lo hit.

Dolly Parton’s Streams Skyrocket by 2,056% on the Day of Her Death It’s been two days, and the music world is still just beginning to process the death of country music and pop culture icon Dolly Parton , who passed away on Tuesday (Aug.

25) at the age of 80.

Parton’s death inspired tributes and homages from all across the entertainment realm — and of course from both pop peers and followers too numerous to count — and inspired an explosion of appreciation of her songs, both in the words of those trying to capture her musical impact, and in the streams of those simply hoping to relive it (or experience it new).

Consequently, Parton’s catalog experienced an absolutely gigantic surge on Tuesday following the news of her passing.

After drawing a little over 1.2 million official on-demand U.S. streams the previous Tuesday (Aug.

18), her streaming totals were all the way up to 26.3 million on the 25th, according to early data provided by Luminate — an eye-popping gain of 2,056%.

Leading the way in her catalog were the classics “Jolene” (2.7 million streams), “9 to 5” (2.3 million) and the Kenny Rogers duet “Islands in the Stream” (1.8 million) — all three of which appeared on the Billboard staff’s list of the 100 Best Country Songs of All Time (with “Jolene” topping the entire ranking).

To put that 26.3 million number in perspective, that’s the second-highest daily official on-demand U.S. streaming count registered in Luminate of any artist for the date of Aug.

25 — higher even than modern-day streaming super-duperstars like Morgan Wallen (24.2 million), Taylor Swift (22.9 million) and Bad Bunny (14.5 million).

The only artist to outpace Parton in streams on Tuesday was Drake, he of the three new albums from a couple months back, with 36.6 million. (Drake’s most-streamed song on the day, however — the former Billboard Hot 100 No.