Dan Dakich says women might be the reason for Nike's downfall: 'They p----d them off'

It's no secret at this point that Nike is taking a nosedive.

They're being mercilessly mocked online for releasing a low-effort series of NBA jerseys, and their stock has plummeted so much that they are set to get the boot from the S&P 100 later this month.

While plenty of personalities have weighed in, OutKick's Dan Dakich decided to throw his hat in the ring and discuss just how bad things have gotten for the failing athletic apparel giant.

OUTKICK'S CRAIG CARTON REVEALS THE REAL REASON NIKE STOCK IS IN THE TANK: 'THEY'RE FAILING MISERABLY' On a recent episode of his "Don't @ Me" show, Dakich was joined by Dan Zaksheske and Jason Hammer to break down the missteps committed by Nike that led them to this lowly state.

Zaksheske opined that the "go woke, go broke" mantra certainly applies here, but we have to take everything into account, including complacency.

"I would compare Nike to Disney," Zaksheske stated.

"They're just resting on their laurels.

They're not creating anything new." Hammer offered a different perspective, giving credit to FOX Business's Taylor Riggs for the insight.

TED CRUZ TAKES VICTORY LAP AS ICONIC AMERICAN BRAND'S STOCK PLUNGES TO 12-YEAR LOW "They gave a middle finger to the retailers," he said.

"They thought they could go directly to the consumer and that didn't work, coming out of a COVID-era where people were desperate to actually go out and go to the stores, see the displays, and the Nike displays weren't there anymore." Dakich certainly agreed with his guests, but he offered his own take on the matter.

"Local competition," he said when pointing a finger at Nike's problems.

"Athleta is booming.

Lululemon is booming.

It used to be Nike or Adidas, which one are you going to buy?" Competition in the marketplace can either force you to improve or make you watch from the sidelines, and Nike seems to be doing the latter.