Jason Kelce Has the No. 1 Solution to AI Data Center Energy Problem in Musical Beer Ad Where He Shows Off His Singing Chops

Jason Kelce is a man of the people.

Which might explain why the retired Philadelphia Eagles Super Bowl champ is using his notoriety for a good cause in a new ad promoting a collab between viral drink company Liquid Death and Garage Beer, the suds company he co-owns with brother Travis Kelce .

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The spot featuring the amiable Kelce in his singing debut — don’t worry, he’s no threat to sister-in-law Taylor Swift ‘s Billboard chart domination — pairs the former NFL center with Liquid Death’s Murder Man mascot to announce a unique solution to the growing problem caused by AI data centers sucking up all the available water to cool their massive servers.

The answer, naturally, is pee.

Lots and lots and lots of pee.

The spot opens with Kelce saying, “AI data centers waste millions of gallons of water,” as he saves up his No.

1 in a jar.

“That’s why Liquid Death and Garage Beer decided to team up: We want your pee … to cool these data centers,” he says with a smile to camera as he holds up a full sample.

The brawny data center buster then wanders out into a meadow, singing, “We want your pee/ Please give us your pee/ Let’s pee on computers, together,” with Murder Man striding up alongside him with his own golden contribution to the cause.

The men clink jars as Kelce sings on, joined by a raft of supporters, including farmers, skateboarders, firemen, businesspeople, retirees and dozens of others, all carrying their liquid gold in a variety of plastic bags, briefcases, gallon jugs and fishbowls.

“‘Cuz we need lots of pee/ Endless gallons of pee/ Join our important endeavor,” Kelce croons.

“We want your pee/ Please give us your pee/ Let’s pee on computers together and save humanity.” Will relieving ourselves after drinking Garage’s classic Light Beer or Liquid Death’s Sparkling Energy save us from the rampant spread of AI data centers that a recent Gallup poll found seven in 10 Americans oppose ? Probably not, but with AI data centers reportedly guzzling up to five million gallons a day so you can make videos of your grandma playing bass in Metallica, the two brands think they’re on to the simplest, most natural, solution.

“For us, it’s always been about forming relationships and building alongside people and brands that believe what we believe in.