Disney+ is raising prices for the 6th straight year — and Hulu is going up too

Disney has increased the cost of Disney+ and Hulu under CEO Josh D'Amaro.

Illustration by Jaque Silva/NurPhoto via Getty Images; Jeremy Moeller/GC Images; Aurore Marechal/Getty Images Disney is raising the prices for Disney+ and Hulu.

The ad-free Hulu-Disney+ bundle now costs $21.99 a month.

Media giants have been consistently hiking streaming prices.

Disney+ is getting more expensive for the sixth year in a row.

The cost of the ad-free Disney+ and Hulu plans will imminently increase to $21.49 a month, up from $18.99 a month, a company spokesperson confirmed to Business Insider.

Bloomberg first reported the pricing change.

Disney is hiking the ad-free bundle of Disney+ and Hulu to $21.99 a month, up from $19.99, the spokesperson said.

Disney is raising the cost of its stand-alone, ad-supported Disney+ and Hulu plans to $12.49 a month.

The price of the ad-supported Hulu-Disney+ bundle is staying flat at $12.99.

Streaming services have consistently received price hikes as media giants strive to satisfy Wall Street.

However, companies like Disney and Netflix have hiked prices for ad-supported plans more gradually, reasoning that they can generate more incremental revenue from those subscribers and give customers a lower-cost alternative.

Peacock hiked prices in August and now charges $19.99 a month for its ad-free plan, up from $16.99, while its ad-supported version costs $12.99 a month instead of $10.99.

Netflix raised prices in March, asking subscribers to pay $2 more a month for its standard ad-free plan ($19.99) and the premium 4K plan ($26.99).