The NFL saw what Taylor Swift did for ratings—now they’re staging QB romance for Gen Z: Report

You actually have to respect this social engineering out of the NFL.

It turns out those viral moments last week between quarterbacks and their girlfriends that suddenly popped up on your social media feeds might not have been as organic as they appeared, according to a report from Front Office Sports .

In one video, pop singer Madison Beer was seen caressing Los Angeles Chargers quarterback Justin Herbert's face as if the two were shooting a scene straight out of a reality show.

Some were blown away by the level of "petting" that Beer exhibited, even though the two just got engaged in late July.

Even with that dynamic in play, the interaction seemed over-the-top, and now we know why.

Front Office Sports claims a league source told the outlet that the "canoodling" camp videos were "partly coordinated." Model Olivia Ponton, who has been rumored for years to be Joe Burrow's girlfriend, and Jaxson Dart's girlfriend Marissa Ayers were also said to be included in this campaign.

You can thank the Taylor Swift effect.

During the 2023 season, after Swift appeared at five Chiefs games during December, Morning Consult Brand Intelligence's data found that 64% of Gen Z and Millennial women surveyed had a favorable outlook on the NFL.

That number jumped 11% from pre-Swift in July to December 2023 with TV cameras fixated on the pop culture icon.

During the 2025 season, the Chiefs played in four of the five most-watched games, including a Thanksgiving game on CBS that drew 57.3 million viewers.

But now with Travis Kelce , 36, seemingly playing his final season, the league needs more of these bubble gum, TikTok relationships to maintain the momentum.

BODY LANGUAGE EXPERT SAYS NFL FANS ARE WRONG ABOUT JUSTIN HERBERT & MADISON BEER VIRAL CAMP VIDEOS "The content is authentic, genuine and relatable, and that's resonated strongly with women and young fans, who are key growth audiences for the NFL," NFL executive Ian Trombetta told Front Office Sports of the training camp videos.

Authentic? OutKick has asked Ian to clarify that remark.

We have yet to hear back.