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Entertainment

Drake’s Lifestyle Brand OVO Drops UFC Collab, With Famous Fighters Front and Center on New Merch

Rolling Stone ·
Drake’s Lifestyle Brand OVO Drops UFC Collab, With Famous Fighters Front and Center on New Merch

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We still have a few more weeks until the next numbered UFC fight ( UFC 331 in September), but MMA followers and fashion fans alike are flocking online to pick up a new merch drop, inspired by the biggest bouts and most popular fighters in championship history.

Part of the UFC’s second collaboration with OVO (the lifestyle brand founded by Drake ), the latest collection features T-shirts, hoodies and long-sleeve shirts with fighter-inspired artwork and co-branded UFC x OVO designs. Among the UFC stars featured: Conor McGregor, George St-Pierre, and Khabib Nurmagomedov, whose memorable fights are immortalized in streetwear-inspired fits.

The UFC x OVO collection dropped Aug. 21 with pricing ranging from $82 to $228. You’ll want to hurry though, as pieces are already selling out online from the unisex range. Here’s a look at what’s still available from the official collaboration.

This limited-edition heavyweight hoodie blends the OVO owl with UFC logos and motifs. The screen-printed graphics are inspired by fight night posters and imagery from the past, while the streetwear-style fit is thoroughly present-day and fashion-forward. Choose from sizes small to 3XL online.

The pint-sized Russian internet personality Hasbulla gets immortalized in this OVO x UFC T-shirt, which leans into the social media star’s personality and confidence. Hasbulla’s autograph adorns the bottom of the UFC graphic, just above the OVO owl. Sizes are selling quickly of this T-shirt, with only sizes small to large available online.

This official T-shirt pays tribute to one of the most memorable numbered UFC fights of all time — UFC 229, which took place in October 2018. Pitting Khabib Nurmagomedov vs. Conor McGregor, this event was the most-bought UFC pay-per-view of all time, and heralded a new era for mixed martial arts, as Russian star Nurmagomedov defeated McGregor, who would go on to announce his retirement a few months later (spoiler: the Irish fighter has since attempted numerous returns to the octagon ). This T-shirt is available in sizes small to XL.

UFC 158 took place in March 2013 in Montreal, with hometown hero Georges St-Pierre facing off against Nick Diaz. GSP won the fight by unanimous decision, cementing his legacy as one of the best UFC fighters of all time. This long-sleeve tee commemorates that fateful night, with the official fight poster on the front, the UFC x OVO collaborative logo on the back, and the Fleur de Lys symbol (a marking on the official Quebec flag in St-Pierre’s native Canada) along the arms. This shirt is available in sizes small to 3XL.

The OVO x UFC collection arrives on the heels of a host of other collectibles, including the official 2026 Topps trading card set.

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