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Instagram vowed to crack down on Meta glasses creeps. A month later, it was easy to find dozens of the videos still up.

Business Insider ·
Instagram vowed to crack down on Meta glasses creeps. A month later, it was easy to find dozens of the videos still up.

Meta said it would remove harassing videos filmed with its AI glasses, but its content moderation so far has been uneven, with dozens of videos remaining on its Instagram platform.

Meta; Getty Images; Alyssa Powell/BI Instagram vowed to crack down on pickup artists and pranksters who use Meta glasses to film harassing videos.

Meta said that thousands of pieces of content have been removed, and terms like "rizz" are now blocked in search.

Business Insider found dozens of the videos still up in the last month, some of which Meta removed after being alerted.

"Are you a secret code?" a young man in Meta glasses asks a woman in a tank top on the sidewalk.

"What do you mean, 'a secret code?'" she responds, seemingly confused as the man's glasses record her.

"Because I'm trying to crack you," he says.

The interaction, filmed by content creator Colin Allen for his Instagram account @thatiscolin, is one of dozens of similar videos that I found from popular and verified accounts on the platform in the month after Instagram boss Adam Mosseri said Meta would remove "harassing" pickup line videos filmed with Meta glasses.

After I sent Meta a link to 20-plus pickup and other harassing "prank" videos from different accounts, the company removed the "secret code" video and eight others.

Allen, who describes himself as a "lifestyle and comedy creator" and not a pickup artist, had used the same line to different women in several other videos, which remain up.

An Instagram account that does some pickup line content, including asking women on the sidewalk, "Are you a secret code? Because I'm trying to crack you." Instagram / @thatiscolin Videos from pickup artists using Meta glasses to approach women in public have emerged as a genre on Instagram's Reels and TikTok, with some of the popular videos racking up millions of views.

These videos of men trying pickup lines on women on the street, along with pranks on cashiers or service workers , are tagged on Instagram as being shot on "Meta glasses." Being associated with that kind of icky content can't be good for the reputation of the devices, which some people are already referring to as "creep glasses." Tracy Clayton, a spokesperson for Meta, told me that thousands of pieces of content have already been removed, and several large accounts have been taken down.

The recent enforcement action falls under Meta's existing Community Standards on bullying and harassment, which broadly forbid content that sexualizes other adults or sexually harasses people.

Additionally, search terms for "rizz" or "cold approach," common pickup slang, are now blocked in search.

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