‘With Gaza, I Couldn’t Not Speak Out’: Ms. Rachel on Controversy, Fame, and the Future

T HERE’S A VOICE in Rachel Accurso ’s head. Right now, it’s also coming out of her tote bag — a recorded version of her alter ego’s cheerful tone made tinny by canvas.

“This is so funny,” she says, wrestling with a rainbow-colored plastic toy with her face on it, which is doing the singing in question. “I was walking down the street, and it was like, ‘ Hi, friends! ’ I don’t know how to shut it off!”

If she donned a pink headband, most people would recognize Accurso as Ms. Rachel , a children’s entertainer who started as an amateur YouTube host and has since crafted an educational universe. She has more than 20 million subscribers, a Netflix deal, a collaboration with Sesame Street, a line of toys available at Target and Walmart, children’s-book tie-ins, and an upcoming debut album, I’m So Happy, out Sept. 25. But there are two people at play here. Yes, there’s Ms. Rachel, a trusted face on the internet using songs to teach tykes how to say “mama,” use the potty, and hop like bunnies. But there’s also Accurso, a 43-year-old Christian mother of two whose conviction to speak out against violence, poverty, and disenfranchisement of children, particularly those in Gaza, has turned her life as a public figure into a melee of controversy.

This duality isn’t immediately obvious in the woman who greets me at her door in New York City with a bulging plastic bag of breakfast food and a wide, open smile. When the construction in the apartment next door makes itself known — clanking and paint smells seeping under the door — our morning at home swiftly turns into a picnic. “Let’s go down to the park,” she says, soft voice carrying only a trace of the singsong intonation that keeps children rapt. “It will be beautiful.”

Originally called Songs for Littles, Accurso started the show in 2019 with her husband, Aron Accurso, a composer and musician who’s worked on Broadway shows like Billy Elliot, Nice Work If You Can Get It, and Aladdin. Ms. Rachel videos, which can run anywhere from 30 minutes to more than two hours, cover a wide range of deceptively simple topics, like playing hide and seek, naming farm animals, or learning how to brush your teeth. But Accurso leans heavily on her master’s degree in early-childhood education, which gives the show a research-backed foundation. The nursery rhyme “The Mama Song,” for example, uses exaggerated mouth movements to encourage babies to mimic the motion. “Icky Sticky Bubble Gum” turns a silly story about gum into a lesson about the parts of the body. The song “Hop Little Bunnies” promotes movement and following instructions like “stop,” “jump,” and “skip.” Editor’s picks The 250 Greatest Albums of the 21st Century So Far The 100 Best TV Episodes of All Time The 500 Greatest Albums of All Time 100 Best Movies of the 21st Century

Accurso’s show doesn’t contain political material — unless lessons on friendship can be considered dangerous ideals. Nevertheless, Accurso’s activism on her public-facing Ms. Rachel social media accounts has made her and her family a target of harassment, accusations, and even death threats.