MAGA-Coded CBS Boss Suffers Fresh ’60 Minutes’ Blow
Kevin Dietsch / Getty Images The revamped 60 Minutes has been hit with a fresh ratings blow.
Just 6.06 million people tuned into the newsmagazine’s fourth episode of its 59th season on Oct.
10, and about 767,000 viewers were in the key 25-54 age demographic, which TV advertisers closely watch.
The figures are lower than this time last year, when the program pulled in nearly one million more viewers for the fourth episode of that season.
More troubling, this episode was the worst-rated fourth episode since the start of the 21st century.
The low numbers come despite the episode including newsy segments featuring Lesly Stahl from the West Bank and an interview with the director of the Secret Service.
The poor ratings come just one week after the program got a more impressive 10.2 million total viewers and 2 million viewers in the demo on Oct.
4.
But it should be noted that that episode benefited from a lead-in from the NFL, unlike last week’s.
A source familiar with the ratings told the Daily Beast that CBS had been expecting somewhat of a viewer drop-off this week as there was no NFL lead-in, as Fox was carrying the late NFL game.
The source added that viewers had increased throughout the broadcast as the games wrapped up.
This season’s premiere also plummeted in the ratings as compared to previous season openers, as its debut, similar to the fourth episode this season, was the lowest-rated since 2000.
The low ratings come as controversy has swirled around CBS News since Bari Weiss, who had no professional experience in TV news before assuming her new role, took over the network as editor-in-chief late last year.
She was installed after David Ellison , a son of billionaire Trump donor Larry Ellison , and his company Paramount Skydance purchased her “anti-woke” news and opinion blog, The Free Press, for $150 million.
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