Jayden Daniels wanted ‘respect’ from LSU. Instead, he started an ugly fight that will tarnish his reputation

If Jayden Daniels thought starting a war with LSU was going to get the college football world on his side as some type of athlete bucking the system, the former Heisman Trophy winner was receiving some horrible advice.

Just another day in the wild offseason that has engulfed college football, right? When news officially broke early Thursday morning that representatives for Jayden Daniels were finally going to pull the trigger on filing a cease-and-desist letter against LSU over the use of the former Tigers quarterback's NIL, the dam finally broke on an internal fight that had been brewing for more than a year.

JAYDEN DANIELS TELLS LSU TO KEEP HIS NAME OUT OF ITS MOUTH IN WILD NO.

5 JERSEY FEUD INVOLVING NIL The news that Daniels was taking a stand over what his camp felt was a "disrespectful" move by Lane Kiffin in allowing DJ Pickett to wear the No.

5 jersey this season.

That was not a surprise to folks in Baton Rouge.

The conversations around the jersey number dates back to Brian Kelly's tenure as the LSU head coach, given that he was also apprehensive about whether someone else should be given the chance to wear Daniels' former number.

But, this was the culmination of a promise to DJ Pickett before he had even arrived in Baton Rouge as an official student.

When Jayden's inner circle first became aware that the "sacred" No.

5 jersey could potentially be worn by another LSU athlete, the bad advice started accumulating around Daniels.

For some reason, under the banner of what Jayden's camp is labeling "respect," picking a fight with the school that helped propel him to lifelong gold status among its fan base was the move they decided to make.

And don't forget, Jayden's mother, Regina Jackson, represents him on a daily basis as an agent.

I'm not an expert in marketing, but having your mother make such important calls regarding your career doesn’t feel like the smartest decision.

Bringing family into such a business usually doesn’t lead to the best advice, especially when their livelihood is also on the line.