The latest Apple price hike: Apple TV streaming service

One of the last remaining Apple products to avoid a price hike so far this year just got more expensive.

On Friday, Apple bumped the price of its Apple TV streaming service to $14.99 per month or $119 per year.

And if you were hoping to renew your subscription before the price hike at the previous rate of $12.99 per month or $99 annually, it's too late.

The Apple TV price hike took effect immediately.

Those who subscribe to the Apple One Individual bundle will also pay more as a result, as the price jumped from $19.95 per month to $21.95 per month.

Apple One bundles Apple TV, Apple Music, Apple Arcade, and 50GB of iCloud storage into one subscription.

Apple previously raised Apple TV prices last August, bumping the price from $9.99 to $12.99, back when the service was still called Apple TV+.

Apple dropped the "plus" from the branding in October 2025.

Apple's streaming film and TV service now costs $10 per month more than it did when it launched in 2019 at an affordable rate of $4.99 per month.

SEE ALSO: Apple TV+ just got more expensive.

Again.

However, Apple TV has a lot more to offer now than when it first launched.

Unlike other streaming services that focus on distributing third-party movies and TV shows, Apple has focused entirely on original series and films.

It seems to have paid off, as Apple TV is the exclusive streaming home of Ted Lasso , Severance , The Studio , Pluribus , and more.