Neutrogena responds after Hayden Panettiere's comments about the brand resurfaced following her death: 'We made her feel unsupported'
Hayden Panettiere Mike Windle/WireImage Neutrogena has released a statement after the death of Hayden Panettiere.
The brand worked with her for years, but Panettiere wrote in her memoir that they ended the partnership after she spoke about PPD.
Neutrogena said it understands it "made her feel unsupported" during that time.
Neutrogena has responded to backlash from fans after comments Hayden Panettiere made about the brand on a podcast earlier this year resurfaced following her death on August 16 .
"We are proud to have partnered with her and understand that we made her feel unsupported during a very difficult time.
This is not what Neutrogena stands for or who we want to be," the brand wrote in a statement posted to Instagram Thursday .
The "Heroes" star worked with the skincare brand from 2005 to 2015, before their long-standing relationship ended.
Panettiere said she thought it was due to her comments about living with postpartum depression.
During her May 2026 appearance on " On Purpose with Jay Shetty ," Panetierre said that Neutrogena was a "huge part" of her life, but her contract was canceled after a 2015 appearance on "Live with Kelly and Michael" where she opened up about her experience with PPD.
"I had no intention or plan to talk about postpartum depression," she said.
"It just came up, and I was just being honest, and never for a second did I think that anyone cared or that anyone would have a bad reaction to it." She explained that she had a morals clause in her contract with Neutrogena, but never thought it would be exercised after her comments.
"When I got that call that Neutrogena wanted to fire me over that, and my representative at the time said, 'That's illegal, you can't do that,' I knew that that was gonna be it.
That I was not gonna be invited back the next year, and I had worked with those people for 10 years," she said on the podcast, adding that she never heard from anyone at Neutrogena again.
She added, "I remember that really breaking my heart." Panettiere died Sunday at age 36.
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