Jaguar Type 01 debuts; now, no one remembers the electric Ferrari

Does it feel like people are perhaps a little grumpier or more on edge these days? It’s not like it’s without reason.

There are wars .

The climate is going haywire .

Someone just died of plague .

Scientific research is under attack .

Machines keep stealing humans’ work .

The media is a mess .

And just when it all starts to feel a little overwhelming, Jaguar goes and unveils a new car.

The Type 01 is the first model to arrive from Jaguar’s rebirth.

The British carmaker was an early entrant to the modern EV market with the 2017 I-Pace, which was fun to drive even if it was too small inside and perhaps completely unreliable .

An all-electric sedan was supposed to be next, but a year from the showroom, it was abruptly canceled, leaving the automaker with nothing to sell as old models like the F-Pace ceased production.

Instead, Jaguar got to work on an all-new electric vehicle platform called JEA, which will underpin an all-electric product line.

An elevated ownership experience and a starting price of about double the brand’s previous $60,000 entry point was the idea, Jaguar boss Rawdon Glover told me in 2024 .

Then last year the brand started teasing its relaunch, and everyone got upset .