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Entertainment

As Live Shopping Blows Up, It’s a Bidding War for Auction-Fluencers

The Hollywood Reporter · August 17, 2026 at 6:02 PM

Creators are turning online auctions into addictively entertaining, seconds-long battles on platforms like WhatNot and TikTok Shop — who are fighting to retain the most popular sellers.

Read the full article on The Hollywood Reporter ›

5News aggregated this summary from the outlet’s public feed. The full article, with all the context, is on www.hollywoodreporter.com — the content belongs to The Hollywood Reporter.

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