Sales of trainers dive at JD Sports as cost of living pressures bite

Inflation deterring shoppers from spending, especially in the US, says high street chain The sports fashion retailer JD has cut its profit forecasts as cost of living pressures, fuelled by the US war on Iran, weighed on sales of trainers.

JD Sports, which sells brands including Nike and Adidas, said widespread inflation had hit shoppers’ wallets, resulting in a drop in sales across important markets such as the US, where it struggled to shift trainers and other footwear.

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