Jones Road’s New Mascara Helps Protect Against Lash Breakage

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What if your mascara could make your lashes look better without making it obvious you’re wearing mascara at all? That’s precisely the idea behind Jones Road’s new Minimalist Defining Mascara , an intentionally “drama-free” formula for anyone who prefers fluttery, naturally defined lashes over the clumpy, spider-leg variety.

And because it’s Jones Road (Bobbi Brown’s sophomore beauty brand), it doesn’t just make your lashes look good while you’re wearing it; it actually cares for them, too.

Available in black and brown, the new mascara is infused with lash-enhancing peptides, vitamin B, and glycerin (ingredients commonly found in lash serums ) to condition and nourish with each swipe.

This ingredient cocktail is designed to support keratin production, which helps keep your lashes soft yet fortified while preventing fallout.

Rather than promising falsie-level volume or gravity-defying length, it deposits just enough color while separating and defining each lash for a subtle, your-lashes-but-better effect.

“Sometimes you want bold, dramatic lashes,” Brown says .

“Sometimes you just want naturally beautiful ones.

This gets that second look exactly right.” It sort of gives your lashes that subtle articulation you get after a good cry session... in the best way possible.

Of course, a barely-there mascara feels particularly on-brand for Brown.

Throughout her decades-long career as a makeup artist, she’s championed natural-looking beauty rather than complicated techniques and heavy-handed glam. (She still famously loathes contouring , for the record.) Unsurprisingly, The Minimalist Defining Mascara translates her less-is-more philosophy to lashes.

The formula uses flexible film-forming pigments to individually coat and separate lashes while resisting smudging, clumping, flaking, and fallout throughout the day.

But perhaps its biggest selling point is what happens when you’re ready to take it off.