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Business

Yes, Grimes' new music video used AI — and lots of humans

Business Insider ·
Yes, Grimes' new music video used AI — and lots of humans

Grimes released the music video for "Accelerando," which includes a long list of credits for dancers, choreographers, and makeup and hair, along with multiple "AI artists." Matt Winkelmeyer/Getty Images for Coachella Grimes' new "Accelerando" music video includes some AI-generated elements, her representative confirmed to BI.

Grimes said 70 artists and production professionals made the video and deserve credit.

The video shows footage of the shoot.

No AI was used to record the song or its vocals, a spokesperson for the singer said.

Grimes ' fans have debating one question this week: How much — if any — AI did the pop artist use in her new music video? "Are we tripping or does this look like AI CGI for you too?" a Redditor posted on a subreddit dedicated to the singer, whose real name is Claire Boucher.

Several people were quick to point to the music video's credits: "Why do you assume AI wasn't used? AI artists are listed in the credits," the thread's top comment reply reads.

Similar questions have been circling on X and in the video's YouTube comments.

A spokesperson for Grimes told Business Insider the answer is different for the music itself and the visuals.

No AI was used to record "Accelerando" or its vocals, the spokesperson said.

The video includes "AI-generated elements" that were selectively incorporated into a wider VFX process involving more than 70 artists and production professionals.

"Accelerando" is a song that describes our world careening into a tech-forward, apocalyptic state.

Its video puts that unease on screen.

The camera circles Grimes as she moves through fantastical landscapes, including war-torn scenes and forests with mythical creatures, before landing on the singer and several dancers in a blue-screen studio.

Then, a long credit sequence rolls, highlighting how many humans were involved in the creation of the music video.

Read the full article on Business Insider ›

5News aggregated this summary from the outlet’s public feed. The full article, with all the context, is on www.businessinsider.com — the content belongs to Business Insider.

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