Meta's new app, Pocket, lets you vibe code the memes of your dreams

Getty Images; Tyler Le/BI Meta's new app, Pocket, is officially launching in the US.

The app lets users create and share interactive content "you can play with." Pocket comes from the team behind a Gizmo, a similar app.

Meta's new vibe-coding social app, Pocket, is officially here .

"We're starting to roll out Pocket, a new app that turns your ideas into interactive creations you can play with and share right from your phone," a Meta spokesperson told Business Insider.

Pocket, which quietly launched as a test in July, is a social feed that lets users turn text prompts into interactive media.

Think mini games and quirky memes.

The app was developed by the team behind Gizmo, a similar app from Atma Sciences Inc., which was founded by ex-Snapchat staffers.

Business Insider scooped in March that Meta hired the Atma Sciences team and acquired a non-exclusive license to its technology.

Posts on Pocket are called "gizmos." Screenshot/Meta Pocket and Gizmo are pretty much identical app experiences.

Atma Sciences announced on Thursday that it is shutting down the original Gizmo app.

Other startups, like Sekai and Wabi, are also taking a stab at turning vibe coding into a social experience, and investors are taking note .

Then there are creators who are carving out a niche by turning interactive mini apps into viral content .

How Meta's vibe-coding app works You open Pocket to a vertical feed.

Instead of scrolling past pictures or videos, you scroll through posts called "gizmos." You can interact with these posts by dragging, drawing, or tapping on the screen.