Technology

Apple One and Apple TV subscription prices increase by up to 20 percent

Ars Technica · August 28, 2026 at 1:23 PM

Apple One and Apple TV subscription prices increase by up to 20 percent

Apple increased the price for a monthly subscription to Apple TV by $2, to $15, today.

Annual prices increased by 20 percent from $99 to $119.

Current subscribers will receive one month’s notice before paying the new prices, Apple said, per Variety .

Apple’s most recent price hike was in August 2025 , when monthly prices went from $10 to $13.

Monthly prices also increased in October 2023 and October 2022.

Apple TV ( then called Apple TV+ ) started in 2019 for (a seemingly financially unsustainable ) $5/month.

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Apple One and Apple TV subscription prices increase by up to 20 percent

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