50 Cent Says J. Cole ‘Paid the Most’ By Opting Out of Kendrick Lamar vs. Drake Battle: ‘It’s a Part of Hip-Hop Culture to Compete’

With well over two decades of experience, 50 Cent is well-versed in all things beef.

Appearing on The Crew Has It podcast on Tuesday (Oct.

13), 50 explained his belief that J.

Cole lost the most by dodging the Kendrick Lamar and Drake battle in 2024.

“I think it’s a part of hip-hop culture to compete,” 50 told host Andrew Schulz.

“The mistake is when you opt out of the competition.

I think J.

Cole paid the most.” Related 50 Cent Talks Las Vegas Residency, Drake’s Next Move & Reflects on ’07 Sales Battle With Kanye West Watch 50 Cent Become Balrog in Action-Packed ‘Street Fighter’ Trailer 50 Cent Says Eminem Has a New Album on the Way: ‘He’s Preparing His Presentation’ However, the G-Unit mogul did give Cole his flowers for moving as an artist in a way that’s non-traditional to hip-hop, but authentic to his brand.

“He’s one of the coolest people to grace hip-hop culture, and he’s been able to do things to show that his confidence isn’t connected to the little things,” 50 added.

“There’s no jewelry.

J.

Cole would ride a bike to the studio.

So there’s nothing to rob from him.” J.

Cole fired away at Kendrick on Might Delete Later ‘s top 10 Billboard Hot 100 entry “7 Minute Drill” in April 2024, but ended up apologizing to K.