Ayra Starr to Become First Afrobeats Star to Headline NFL International Game Halftime Show
The NFL has announced that Ayra Starr will headline a halftime show during one of its upcoming international matches in London this coming fall.
The Afrobeats star will perform during the halftime of an NFL London Game between the Philadelphia Eagles and the Jacksonville Jaguars on Sunday, Oct.
11 at 2:30 p.m.
BST (9:30 a.m.
ET) at Tottenham Hotspur Stadium.
She is the first Afrobeats star to be selected for an NFL International Game Halftime show.
The London performance will be part of a record seven halftime shows across this season’s international matches, presented by American Express.
Starr’s halftime performance will be broadcast free to air on Channel 5 and on Sky Sports.
“I am so excited to perform at the NFL halftime show in London,” said Starr, who recently released her third studio album Starrgirl which landed at No.
4 on Billboard’s World Albums Chart .
“London is one of my favorite places in the world and to bring Starrgirl to the NFL global stage is a dream come true for me.
I can’t wait to see you guys there!” Tim Tubito, senior director of global game presentation, music and entertainment at the NFL, added, “The NFL London games are the foundation of everything we have built internationally, and the halftime show has become one of the biggest moments which makes these events so special.
London is one of the most influential music cities in the world, and African music has been at the center of that conversation for years now.
Ayra Starr is a generational talent with a real connection to fans in this market, and building on the halftime shows we have staged in London in recent seasons, she is the right artist to carry that momentum forward.
5News aggregated this summary from the outlet’s public feed. The full article, with all the context, is on www.billboard.com — the content belongs to Billboard.