The 'Silicon Valley and Wall Street big sisters' are leveling up their media brand

The Tiger Sisters Cherie and Jean Luo are eyeing a bigger media business.

Tiger Sisters The Tiger Sisters are taking their podcast to Vox Media with an eye toward expansion.

Founders Cherie and Jean Luo bootstrapped the 2-year-old show to the top of the business pod charts.

They shared how they built the show to last and their first big brand extension.

The creators who call themselves your "Silicon Valley and Wall Street big sisters" are looking to level up their media brand.

The Tiger Sisters are joining the Vox Media Podcast Network, they shared exclusively with Business Insider.

Vox will take on sales, marketing, and distribution for the show, which often cracks Spotify's top 10 business podcasts and has peaked at No.

1 for business and No.

3 for all podcasts in the US on Spotify.

The show has over 200,000 subscribers on YouTube, with popular episodes like "Everything We Learned in 29 Minutes at Harvard Business School" and "Never Start an Email With 'Hope You're Well.'" Founders Cherie and Jean Luo have branched out to a Substack and plan to go on the road with their first live tour next spring, with stops in New York, Los Angeles, San Francisco, and Toronto.

The sisters are an example of professionals who have parlayed their careers into full-time content creation — appealing to an educated, female audience that advertisers want to reach.

The Tiger Sisters deal also represents another step into the creator economy by Vox, whose network is already home to born-on-social creators like "Your Rich BFF" Vivian Tu and Lemonade Stand alongside long-established voices like Ina Garten and Kara Swisher.

"The through line for everybody is that they have a lot of expertise and a strong point of view and something to share that people will learn from," said Lillian Xu, VP of Vox Media's podcast business.

"And Tiger Sisters has that across a lot of different areas in career growth, in friendships." Xu said the Tiger Sisters offered a strategic guidebook to work and life that fit well with Vox's established business and tech podcasts.