Dyson’s Smart Toothbrush Uses a Camera to Floss Your Teeth

Dyson is entering the electric toothbrush category in the most Dyson way possible. Its first-ever toothbrush, the CameraJet , isn’t just an electric toothbrush ; it’s designed as a way to actually get you to floss—well, floss with water, anyway.

The CameraJet’s main draw is that it’s a combination of a toothbrush and a waterpik, which would be interesting on its own. But to kick things up a notch, Dyson has thrown in an AI camera that can actually judge the intervals between your teeth and shoot out water at the moment you pass the gap. This ensures the water goes into those hard-to-reach crevices in order to efficiently clean your teeth. Dyson says the camera analyzes 28 live images per second, and while I didn’t get to test it on real teeth, it did seem to work well on a demo pair of fake teeth that Dyson let us scrub.

The titular “jet” in the CameraJet comes from a tank that’s filled with mouthrinse at the top of the toothbrush and shoots out in conical streams. The cone-like stream of the jet better ensures that you can get all sides of your teeth as you go and is different from most water flossers, which shoot a “needle-like” jet, Dyson says.

It’s worth noting that when Dyson briefed me on the CameraJet, which I got to hold but not try for myself, they positioned the CameraJet not as a floss replacement, but as a way for most people (many of whom don’t floss regularly) to get some kind of flossing in. Flossing the regular way with string floss is still the proverbial gold standard.

Since this is about as overengineered as a toothbrush can get, the CameraJet also has an app and is Wi-Fi connected. What can you do with that internet connection, you ask? Well, you can use it to look at the camera via the Dyosn app in real time as you brush your teeth, of course. Dyson says the camera is “only active during live viewing or auto-jetting” and that “no images are recorded or stored on the product or in the cloud, and images remain private to the user.” Thank god—I draw the line at having my teeth data collected.

Dyson says it also developed its own brush head that uses a combination of bristle types. One is slightly firmer (the inner bristles) and is meant to remove surface stains, while the outer bristles are softer and meant to clean along the gumline. The charging dock is also nifty and refills the toothbrush with rinse with a button push.

As you might expect, the CameraJet doesn’t come cheap—this is a $499 toothbrush—but there are plenty of bells and whistles to justify that price. The CameraJet is available for preorder today.