While Millennials cheer Toys R Us comeback, key piece of data reveals dystopian reason for its return
If you came of age in the 80s or 90s , chances are you remember Toys R Us, the international toy retailer with the anthropomorphic giraffe for a mascot and the catchiest jingle in the business.
"I don't wanna grow up, I wanna be a Toys R Us kid." Well, the truth of the matter is we did grow up, and about a decade ago, millennials aging out of the toy-buying demographic spelled doom for the once-titanic toy store, as Toys R Us filed for bankruptcy in 2017 and closed all of their stores the following year. 'TOY STORY 5' REVIEW: TOM HANKS, TIM ALLEN RETURN FOR TIMELY INSTALLMENT AS PIXAR GANG BATTLES RISE OF TECH But then, just recently, something unexpected happened.
Toys R Us started to make a comeback, first as a part of larger retail stores like Macy's, and then, little by little, as standalone shops in malls and airports.
THE NINTENDO 64 IS TURNING 30 YEARS OLD, HERE ARE SOME OF ITS MOST IMPACTFUL GAMES OF ALL TIME Now, Toys R Us is set to open 120 stores across the country this holiday season, bringing its total number of standalone U.S. stores to 160.
Hang on just a second, though.
Did you read the last part of that post? "As toy sales surge among adult shoppers ," reads like there are a bunch of losers in their 30s and 40s pacing up and down the aisles of their local toy stores while shoving kids out of the way for the last Funko Pop.
But surely that's not the case here, right? This is just a bunch of older Millennials with kids of their own passing on their love of toys and games to the next generation.
Right? Yep, I knew it.
It looks like the only reason Toys R Us is making a comeback is because a bunch of 90s kids who are now old enough to have kids of their own took that aforementioned jingle a little too literally.
I know you "wanna be a Toys R Us kid," but you're 36 years old.
It's time to let someone a little younger have a crack at the LEGO Star Wars set.
I don't know what it is with my generation and having a serious case of arrested development, but they're almost allergic to acting their age.
Listen, I'm not saying you're not allowed to have some of the same hobbies you had when you were 13.
WE GREW UP BEFORE SCREENS TOOK OVER.
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