Nielsen Makes New Bid to Capture ‘Co-Viewing’ as TV Season Approaches
Nielsen is really working the room.
The media-measurement giant aims to measure viewers of video content more accurately and will place a focus on capturing so-called “co-viewing,” or multiple viewers watching the same piece of programming together at the same location.
The effort means TV executives may get more credit for shows that bring people […]
5News aggregated this summary from the outlet’s public feed. The full article, with all the context, is on variety.com — the content belongs to Variety.
