Missouri coach explains why he tried to 'embarrass' rival Kansas in final seconds

The Border Showdown turned ugly this week, and I ain't talking about things escalating with Canada or Mexico.

Nope.

I'm talking about the rivalry game formerly known as the Border War between Kansas and Missouri.

Nothing like some good, old fashioned college football pettiness to get us started this weekend! For those who missed it, Kansas trolled Missouri via social media with a hype video before Friday's showdown with their longtime rival.

It was your typical video — music, cool highlights, some corny voiceover.

The works.

KANSAS RENEWS BORDER WAR RIVALRY WITH MISSOURI BY CALLING TIGERS 'EVIL,' INVOKING SLAVERY IMAGERY But this one had one extra element that nobody saw coming — depictions of slavery and the Civil War! That's right.

Some intern on the Jayhawks' social media team decided to use the fact that Missouri was on the side of slavery during the Civil War as a focal point of the video, which, naturally, went mega-viral.

Take a look: Amazing.

Poor taste? Perhaps.

Just a bit.

But still, amazing.

Over 12,000 reposts and 34 million views.

Bad PR is still good PR, you know? Or something like that.