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Business

I don't need an AI agent to be an executive assistant. I need it to be a wife.

Business Insider ·
I don't need an AI agent to be an executive assistant. I need it to be a wife.

Mikhail Seleznev/Getty Images I want an AI agent like Muse to be able to anticipate my needs and not need to tell it every step.

Not an executive assistant, but … an AI "wife." A tweet with the same sentiment has gone viral.

I talked to the woman who wrote it.

A while ago, I was chatting with a friend, venting about some of the stresses of being a working mother, the feeling of spinning plates with something always dropping.

"What I want is a wife ," my friend said.

I remember laughing out loud, because it so perfectly captured our frustrations.

We both have dutiful, egalitarian husbands who go above and beyond to do their share of the housework and childcare.

But still, they're not a wife .

Sonia Baschez, a marketing entrepreneur and podcaster, went viral earlier this week for saying what she wanted from AI agents is "a wife," not "a husband" — by her definition, something that anticipates your needs versus just doing tasks you assign it.

Silicon Valley keeps building me a husband when what I really want is a wife lol I don't want an agent that only does one-off, random tasks that are nice but not life-changing: booking flights, making dinner reservations, or buying tickets I want an AI wife who knows what’s on… — Sonia Baschez (@SoniaBaschez) October 6, 2026 Let's indulge in some broad, sweeping, gendered stereotypes for a moment.

Consider the "mental load" — the concept in heterosexual couples with kids that the mother is often mentally carrying a running tab of chores and considerations, even when the dad helps out.

The classic example is a dad offering that if he is given a grocery list, he can go to the store, but that requires that the mom needs to make the list by knowing what's currently in the fridge and what the meal plan for the week is.

Some people enthuse that AI agents like Muse or Instinct are like having your own executive assistant.

But the truth is, I don't really need an executive assistant at my job.

Read the full article on Business Insider ›

5News aggregated this summary from the outlet’s public feed. The full article, with all the context, is on www.businessinsider.com — the content belongs to Business Insider.

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