The fine line between getting noticed and getting embarrassed on LinkedIn

Illustration by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images This post originally appeared in the Business Insider Today newsletter.

You can sign up for Business Insider's daily newsletter here .

We all know the quote, " Do one thing every day that scares you." For plenty of people, that's posting on LinkedIn.

The professional social network is notorious for cringeworthy, performative posts.

But those posts also generate a lot of engagement and raise the poster's profile.

With everyone worried about building their "brand," people are asking: Should I be posting more, too? To unpack the LinkedIn conundrum, BI's Jacob Zinkula, Juliana Kaplan, and Henry Chandonnet spoke with marketers, PR experts, and creators about the fine line between getting your name out there and completely embarrassing yourself .

LinkedIn's vibes have always been all over the place.

For a while, it was home to people explaining how getting their kids to eat veggies applied to B2B sales.

Then the pandemic happened, and all hell broke loose.

Being cooped up at home meant people started oversharing … a lot .

Others used it as a quasi-dating website .

Elon Musk's acquisition of Twitter splintered the social-media landscape, giving LinkedIn another boost.

Add in the rise of AI slop , and posting on the platform has been supercharged.

Meanwhile, one of the ways to use the platform to actually help you find work (you know, its original intention) is still hotly debated .