Gunna Launches SB The Label Imprint & Releases ‘Pop It’ Video With Tennis Star Coco Gauff: ‘A New Chapter for Me’

Gunna is now his own record label boss.

The Atlanta rapper officially launched his SB The Label imprint in partnership with Atlantic Records on Friday (Oct.

9).

SB The Label’s roster includes emerging artists such as Casper Bluff, Dracc and Nechie, who teamed up with Gunna for “I Can’t Feel My Face” in 2025.

Related Gunna Announces New Album ‘Splurge’: Here’s What He Said About the Release Date All 11 of Gunna’s Projects Ranked Gunna Confirms He’s Still Signed to Young Thug’s YSL Label: ‘No Paperwork Has Been Changed’ “SB The Label represents the beginning of a new chapter for me,” Gunna said in a statement.

“It only felt right to start that chapter alongside my brothers Casper Bluff, Nechie, and Dracc, who are the first artists signed to the label.

For me, this is about stepping into a new role, expanding what I can create, and building something that represents where I’m headed next.” Atlantic Music Group CEO Elliot Grainge added: “It’s impossible to overstate Gunna’s influence on this generation of hip-hop and music as a whole.

We’re grateful and honored that he’s chosen AMG as his partner to bring this endeavor to music fans.” Gunna’s 2025 album, The Last Wun , was released via Young Thug’s YSL imprint and 300 Entertainment.

It’s unclear if that will still be the case going forward.

The “Drip Too Hard” rapper gave a vague answer regarding his label situation in a September interview with Forbes .

“I wouldn’t say apparently free.

We in the works,” Gunna said.

“There’s been a lot of talks of what’s being produced and who’s going to be behind me supporting it.” In the same interview, Gunna unveiled plans for the title of his next album, Splurge .

“I want to introduce that, which is Splurge ,” he said without mentioning a release date.