Parents drop eye popping fees on sorority rush coaches to get kids into elite college Greek life

Forget SAT tutors — parents are now spending thousands of dollars on professional "rush coaches" months or even a year before their daughters set foot on a college campus.

Viral social media trends, documentaries and intense competition at top universities have turned college sorority recruitment into a high-stakes process.

Young women are polishing their resumes, practicing their social skills and cultivating a specific look for a chance to join their top-choice house.

Consultants are now hired to do everything from crafting professional resumes and conducting mock conversation drills to hosting practice events where young women learn how to handle Southern heat and intense social settings.

SOUTHERN SORORITY GIRLS PUT THROUGH 'PSYCHOLOGICAL WARFARE' IN CUTTHROAT BAMA RUSH RECRUITMENT: COACH Trisha Addicks, founder of sorority consulting service It’s All Greek to Me , told Fox News Digital that viral southern "rush" videos are driving more out-of-state students to seek her services.

"I have seen a big change in the geography of people who come to our company, and it's much more the northeast, California, the midwest, it's not the traditional southern families that are coming to us," Addicks said.

"It's because the parents and the families are seeing rush online, and they're wanting to come south, but they have no idea how to navigate it and that's what we do." Addicks explained that prep work with her team of mentors is individualized for every student.

It can include securing recommendation letters, practicing conversation skills and learning how to navigate high-pressure situations, which she says can prepare young women for their future careers.

"The biggest misconception is that we're just telling them what to wear and telling them that they should be wearing certain brands or look a certain way, because that's not it at all," Addicks added, later describing one of the mock events her company runs in preparation for rush week.

SECRETARY SEAN DUFFY: MY JOB IS TO GET MY DAUGHTER INTO HEAVEN, NOT HARVARD "You're experiencing the chaos, the heat, the sometimes rain," she said.

"And then you are having real conversations with sorority actives and people who are my mentors who work with me.

And it gets you an idea of what an actual rush party is [going to] look like, and it's a great preparer." Addicks' unlimited services now cost families $6,500 per daughter, a price increase she attributed to growing demand.

While coaching comes with no guarantees, Addicks said she frequently acts as a referee for anxious parents when recruitment stress peaks.

"So, in my experience, which has been for 30 years now, parents don't really have any idea how much they're [going to] lose their minds when their daughters are in rush itself," Addicks said.